VAT is charged on most printed items but has exceptions on advertising material
such as flyers and leaflets.
Most flyers and leaflets are free from VAT; but if the flyer or leaflet is deemed to
have a moneytary value, to be kept for future reference or is designed to be
written on, VAT will be charged.
If you are NOT VAT Registered please be aware of these following guidelines.
Avoid words like:
- FREE ADMISSION with this flyer
- FREE DRINK with this flyer
- FREE MEAL with this flyer
- DISCOUNT with this flyer
- CASH BACK with this flyer
Offers of this kind are deemed to have a moneytary value and VAT will be charged.
Avoid content like:
- CALENDARS
- FIXTURE LISTS
- CONVERSION CHARTS
- PERFORATED SLIPS OF ANY KIND
Content of this kind is designed to be kept for future reference and VAT will be charged.
And also avoid:
- PLEASE COMPLETE THE FOLLOWING
- PLEASE TICK THE FOLLOWING
- REPLY FORMS
- BALLOT OR VOTING SHEETS
Any area reserved to be written on... in any way, VAT will be charged.
IN SHORT: keep the flyer or leaflet informative with pure advertising content and
your flyer or leaflet will be ZERO RATED for VAT.
IF YOU ARE VAT REGISTERED put any thing you like on your flyers or leaflets...
you will get the VAT back anyway.